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2025 Q1: Marketing
- Social Calendar - Release 1x/month
- Sell Without Being Salesy - Jan 13th
- Get Started With Wholesale with Katie from Proof to Product- Jan 20th
- Marketing Mistakes and How to Fix Them with Tayler of Enji - Feb 3rd
- Easy Video Edits with Instagram - Feb 10th
- Storytelling with Short Form Video with BrightenMade - Feb 24th
- Easy Video Edits with Capcut - March 10th
- Using AI for Marketing - March 24th
2025 Q1: Marketing
- Social Calendar - Release 1x/month
- Sell Without Being Salesy - Jan 13th
- Get Started With Wholesale with Katie from Proof to Product- Jan 20th
- Marketing Mistakes and How to Fix Them with Tayler of Enji - Feb 3rd
- Easy Video Edits with Instagram - Feb 10th
- Storytelling with Short Form Video with BrightenMade - Feb 24th
- Easy Video Edits with Capcut - March 10th
- Using AI for Marketing - March 24th
2025 Q2: Art Focus
- Design Inspiration Interview - April 7th
with Emily Baird - Using Midjourney AI - April 21st
with Glow Paper Co - Watercolor Invites in Procreate - May 5th
with Liz Kohler Brown - Using Drawing Tools in Illustrator - May 19th
- Mastering Outdoor Murals - June 2nd
with Pandr Design Co - Old Hollywood Wedding Poster - June 23rd
with Allison Cote
2025 Stationery School Calendar
The overall structure of Stationery School has a quarterly focus that allows us to really dig deeper on important topics, while building off the lessons already available in the portal. Lessons will have corresponding emails and closely related downloads, scripts, live calls, guest educators, workshops, audits, and other content types.
Our goal with Stationery School is to help you see better results in your business, more easily. You will receive new lessons and educational assets throughout the month! If you've been with Stationery School for a while, this just means the lessons will no longer be mass dropped on the first day of the month.
The following schedule will be updated as we finalize guest speakers, topics and downloads.
Course topics are subject to change, so be sure to check back here for the most up to date information!
2025 Q2: Art Focus
- Design Inspiration Interview - April 7th
with Emily Baird - Using Midjourney AI - April 21st
with Glow Paper Co - Watercolor Invites in Procreate - May 5th
with Liz Kohler Brown - Using Drawing Tools in Illustrator - May 19th
- Mastering Outdoor Murals - June 2nd
with Pandr Design Co - Old Hollywood Wedding Poster - June 23rd
with Allison Cote
We'll focus on Scaling in Q3 and Printing in Q4... check back soon for up to date schedules and course topics!
Full Course List
The following is a list of all of the courses offered as part of Stationery School. They are organized into five pillars: Invitation Design, The Client Process, Running the Business, Art for Stationers and Marketing. Stationery School contains courses at both the intermediate and advanced levels. There are some "intro to" style courses (think Illustrator, systems etc.), but if you're brand new to stationery design or running a stationery business, you may benefit from the Kickstarter Bundle add-on!
Not sure you're ready for Stationery School? Learn more about our beginner course, From Start to Suite!
Marketing
Art for Stationers
Running the Business
The Client Process
Invitation Design
- Wedding Planners
- Working with Wedding Planners as a Stationer
- 3 Luxury Wedding Planner Interviews
- Making Styled Shoots Work for You - Website / SEO
- Blogging + SEO
- Create a Website with Me
- Copywriting
- Optimizing Existing Content for SEO
- The SEO Guide for Creatives (PDF)
- Website User Experience Audits
- GA4 Overview (updated Google Analytics) - Social Media
- Instagram
- TikTok for Stationers
(with Julie Hanan Design)
- Stationery Flatlays
(with Sakshi from Inquisited) - Selling Stationery on Etsy
(with Carley from Twocan) - $25k in 24 Hours: The Power of Wedding Shows
(with Lindsay J Williams) - How to Develop a Marketing Plan
- Affiliate Marketing
- Selling Digitally: Creative Market & Etsy
Art for Stationers
- Watercolor
- Digitizing Watercolors
- Watercolor Venue Painting
(with Shelby from Miller and Me)
- Watercolor Pet Portraits
(with Shelby from Miller and Me)
- Human Figure Watercolor
(with Bianca Rayala)
- POP: Pump Out Portraits
(with Dianuh from Chasing Linen)
- Watercolor from SCRATCH
(with Emma of Paint Wild)
- Live Portrait Events COMING DEC 2024
(with Chasing Linen) - Venue Sketching
- Make your Own Wedding Invitation Map
- Finding Your Style
- Pattern Making
- Chalkboard Lettering + Illustrations
(with Bethany from Joy Unscripted) - Marker Pet Portraits
(with Jes of JesMarried) - Frame Building
- Using Procreate on the iPad
- Modern Calligraphy 1
- Modern Calligraphy 2
- Large Scale Installations
(with Knapp Design Co) - Fashion Illustration
(with Bex of XOBEXSTUDIO)
Running the Business
- Finances
- Bookkeeping + Paying Taxes
- Retirement Planning for Stationers
- Pricing
i. Pricing Wedding Invitations
ii. Pricing “Other” Stationery Items
iii. Pricing Embellishments
iv. Pricing Audit - Organizing the Business
- Project Management + Scheduling
- Organization
- Contracts
(with Paige Hulse of The Creative Law Shop)
- Full DIY Contract Audit
- Systems that Create Success - Mindset + Manifestation
- Packaging + Shipping
- with Pippa from Painted by Pippa
- with Britt from Swell Press - Envelope Printing
- Diversity, Equity and Inclusion Training
(with Erica Courdae) - Finances
- Pricing
- Pricing Audit
- Bookkeeping + Paying Taxes
- Retirement Planning for Stationers
- Tax Prep Session - Editing Videos with Adobe Premiere Pro
- Diversifying Income
- Teaching Courses / Educational Resources
- Art Licensing
(with Kelsey of Kelsey M Designs)
- Stationers Creating Products
(with Sablewood Paper Co)
- Passive Income for Stationers
- Print on Demand
- Holiday Ornaments
(with DoTell Designs)
- Live Event Painting
(with Pigment and Parchment)
The Client Process
- Custom Invitation Process
- Sales Strategies + Consultations
- Communicating Your Value
- Booking
- Mailing for Your Clients
- Sketching + Lookbooks
- 20 Common Client Issues + How to Deal with Them
- Stationery Proofing
Invitation Design
- Invitation Design Principles
- Design an Invitation With Me!
- Typography for Stationers
- Color Theory for Stationers
- Invitation Composition + Layout
- How to Use Adobe Illustrator
- Using Adobe InDesign
- Invitation Design Guide (PDF) - Wedding Day Stationery
- Designing Semi-Custom Invitations
- All Things Semi Custom
(with Empress Stationery) - Templates
(with Lavender and Sea) - Designing + Producing Faster
- Wedding Signage
- Advanced Assembly Techniques
- Letterpress
(with Jillian from Studio Soprano) - Wedding Invitation Assembly Guide (PDF)
- Mock-Ups
- Stationery Mock-up Tutorial
- Advanced Mock-up Techniques - Digital Printing Issues
- AI Generative Fill in Photoshop
- Shapes! Die, Laser, and Digital Cutting
- 2023 Adobe Illustrator New Features + 2024 Trends
- Sculpted Embossing
(with JR Press) - Holiday Stationery
(with Empress Stationery) - Custom Crest Design - COMING DEC 2024
(with Wildwood Calligraphy & Post)
Marketing
Art for Stationers
- Wedding Planners
- Working with Wedding Planners as a Stationer
- 3 Luxury Wedding Planner Interviews
- Making Styled Shoots Work for You - Website / SEO
- Blogging + SEO
- Create a Website with Me
- Copywriting
- Optimizing Existing Content for SEO
- The SEO Guide for Creatives (PDF)
- Website User Experience Audits
- GA4 Overview (updated Google Analytics) - Social Media
- Instagram
- TikTok for Stationers
(with Julie Hanan Design)
- Stationery Flatlays
(with Sakshi from Inquisited) - Selling Stationery on Etsy
(with Carley from Twocan) - $25k in 24 Hours: The Power of Wedding Shows
(with Lindsay J Williams) - How to Develop a Marketing Plan
- Affiliate Marketing
- Selling Digitally: Creative Market & Etsy
Art for Stationers
- Watercolor
- Digitizing Watercolors
- Watercolor Venue Painting
(with Shelby from Miller and Me)
- Watercolor Pet Portraits
(with Shelby from Miller and Me)
- Human Figure Watercolor
(with Bianca Rayala)
- POP: Pump Out Portraits
(with Dianuh from Chasing Linen)
- Watercolor from SCRATCH
(with Emma of Paint Wild) - Venue Sketching
- Make your Own Wedding Invitation Map
- Finding Your Style
- Pattern Making
- Chalkboard Lettering + Illustrations
(with Bethany from Joy Unscripted) - Marker Pet Portraits
(with Jes of JesMarried) - Frame Building
- Using Procreate on the iPad
- Modern Calligraphy 1
- Modern Calligraphy 2
- Large Scale Installations
(with Knapp Design Co.) - Fashion Illustration
(with Bex of XOBEXSTUDIO)
The Client Process
- Custom Invitation Process
- Sales Strategies + Consultations
- Communicating Your Value
- Booking
- Mailing for Your Clients
- Sketching + Lookbooks
- 20 Common Client Issues + How to Deal with Them
- Stationery Proofing
Running the Business
- Finances
- Bookkeeping + Paying Taxes
- Retirement Planning for Stationers
- Pricing
i. Pricing Wedding Invitations
ii. Pricing “Other” Stationery Items
iii. Pricing Embellishments
iv. Pricing Audit - Organizing the Business
- Project Management + Scheduling
- Organization
- Contracts
(with The Creative Law Shop)
- Full DIY Contract Audit
- Systems that Create Success - Mindset + Manifestation
- Packaging + Shipping
- with Pippa from Painted by Pippa
- with Britt from Swell Press - Envelope Printing
- Diversity, Equity and Inclusion Training
(with Erica Courdae) - Finances
- Pricing
- Pricing Audit
- Bookkeeping + Paying Taxes
- Retirement Planning for Stationers
- Tax Prep Session - Editing Videos with Adobe Premiere Pro
- Diversifying Income
- Teaching Courses / Educational Resources
- Art Licensing
(with Kelsey of Kelsey M Designs)
- Stationers Creating Products
(with Sablewood Paper Co)
- Passive Income for Stationers
- Print on Demand
- Holiday Ornaments
(with DoTell Designs)
- Live Event Painting
(with Pigment and Parchment)
Invitation Design
- Invitation Design Principles
- Design an Invitation With Me!
- Typography for Stationers
- Color Theory for Stationers
- Invitation Composition + Layout
- How to Use Adobe Illustrator
- Using Adobe InDesign
- Invitation Design Guide (PDF) - Wedding Day Stationery
- Designing Semi-Custom Invitations
- Semi Custom
(with Jess of Empress Stationery) - Templates
(with Nikki of Lavender and Sea) - Designing + Producing Faster
- Wedding Signage
- Advanced Assembly Techniques
- Letterpress
(with Studio Soprano) - Wedding Invitation Assembly Guide (PDF)
- Mock-Ups
- Stationery Mock-up Tutorial
- Advanced Mock-up Techniques - Digital Printing Issues
- AI Generative Fill in Photoshop
- Shapes! Die, Laser, and Digital Cutting
- 2023 Adobe Illustrator New Features + 2024 Trends
- Sculpted Embossing
(with JR Press) - Holiday Stationery
(with Empress Stationery) - Custom Crest Design
(coming Dec 2024)
I came from a Fortune 10 company (working with multi-million-dollar businesses on the regular) and now run a six-figure invitation design and education firm. I've educated tens of thousands of creative entrepreneurs worldwide on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a creative business can be!
Hey, Hi, Hello!
I’m Laney, stationery designer and educator of Design by Laney where we help people start successful stationery businesses.
you might have seen us. . .
