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From Start to Suite

Starting an invitation business but have no idea where to begin?

take your business from Start to Suite

This is for you!

Is This You?

  • You want to start an invitation business, but are getting stuck on how to even start. 
  • Feel passionate about designing, but are clueless when it comes to Sole Proprietors vs LLCs. 
  • Want to make sure you're designing correctly to ensure quality print products for your clients. 

then you're in the right place, from start to suite is our beginner course that takes your biz from zero to one hundred

I'm Ready!

Easy to Follow 

From Start to Suite includes clear, actionable steps to starting your business, working with clients, designing and producing beautiful wedding suites and more. With 10+ bonus downloads and templates, we've made sure that the content is easily digest-able and gives you everything you need to confidently start... now!

Immediate Access

While we used to trickle the course out one week at a time, we know that everyone has different time constraints and availability when it comes to how you can learn. Now you'll get immediate access to all 7+ hours of video content within the 8.5 modules and can watch them whenever you please. Psst. We'd still recommend going in order though. 

Course Benefits

Confidence Building

The whole course is built around giving you the confidence to succeed in your OWN business. We'll teach you how to have a CEO mindset so that you can book high-value clients, create strong boundaries, and work efficiently both in and on your business. Oh, and you'll get all future updates and additions we may make to the course, major win!

How From Start to Suite Works

Buy & Login

You'll receive email info!

Start Your Biz

You'll have everything you need!

Downloads

Templates & PDF Guides

Watch Course

9 Modules + Bonus Course

$160 x4

Payment Plan

Pay in Full

$597

Buy From Start to Suite

Save
$43

All modules are recorded, and you have unlimited replays and lifetime access to all content. Downloads, templates, and bonuses will be linked below relevant videos as well as in the downloads/bonuses section.

Module 1

Why go into Invitation Design
Starting Your Business
Business Finances
Types of Invitations to Design
Pricing Basics
Marketing Basics

Module 2

The Invitation Process
Contracts + Policies
Streamlining with Dubsado
Proofs + Mockups
Client Issues

Module 3

Graphic Design Basics
How to Use Photoshop
How to Use Illustrator
How to Use InDesign
Digitizing Calligraphy + Paints
Fonts

The Business of Invitations

The Client Process

Getting Started with Designing

Module 4

The Invitation Suite
Design Elements
Design an Invitation Card
Design a Reply Card
Design a Details/Insert Card
Design the Envelopes + Liner

Module 5

Print Vendors
Printing In-House
Invitation Paper Types
Letterpress + Foil Printing
Prepping Files for Print
Ordering Prints
Receiving Your Prints

Module 6

Assembly of Suites
Packaging + Shipping
Postage + Mailing
Mailing for Clients
Closing Thoughts

The Invitation Suite

Printing

Production

Module 7

Affirmations
Working w/ Wedding Planners
Getting + Using Reviews
Reels + TikTok
How to Leverage SEO
Etsy

Module 7.5

The Goal of the Shoot
Evaluating Your Shoot
Designing for Your Shoot
Making it Work for You
After the Shoot

Module 8

Techniques for Pricing Custom
Pricing Embellishments
Pricing Other Stuff

Marketing

Styled Shoots

Pricing

BONUSES

Envelope Printing Course
Composition + Layout Course
Branding + Client Worksheet
Marketing Plan Design
Job Calculator Spreadsheet
Postage Cheat Sheet
Process Flow Diagram
PLUS 11 MORE PDFs

Courses + Downloads

Buy Now!

What You'll Learn . . .

"The course is absolutely jam packed with information. I have purchased A LOT of courses, and this is by far the most informative course I have ever taken. There is a plethora of information. Almost too much (don't take any out though).

What You'll Learn

What You'll Get

  • the tools to think about and grow your business like a true CEO, not just a hobby artist
  • knowledge from years of experience and hundreds of invitation suites created
  • confidence to share your work with the world, book high-value clients, and direct them through the invitation process with ease
  • direct tutorials on how to design, print, and produce wedding invitation suites
  • an inside look into my custom stationery process, and tools to create your own
  • freedom to make your business work for you, not the other way around
  • deep dive into Laney's REAL back end numbers and tools

Your business can feel fun, easy, and profitable, all at the same time. I'll show you how.

$597

From Start to Suite

All the secrets, tricks, and tips I've learned over the years that will save you time, money, energy and especially heartache during design, client management, and production.

Your business can feel fun, easy, and profitable, all at the same time.
I'll show you how.

From Start to Suite was the best investment I could have made for my business. It's worth every single penny and five times more. I have purchased a lot of courses over the past several years and I've mostly been disappointed at the end of them. Not so with From Start to Suite - I was blown away by the amount of content and value that is included. It became obvious to me very quickly that if I was going it alone it would have taken me years to learn what was provided in this course.

Is there a payment plan? +

Yes! You can split your payments into monthly payments using a Payment Plan link on the checkout page.

When does the content release? +

The full course will be available to you immediately!! I'd recommend taking it in order though, take your time to get everything set up correctly now!! You can always rewatch lessons and jump around later as you refine what is working well for you.

What if I'm not in the US? +

There will be sections of content that apply solely to the US (setting up a business, postage, most vendors, etc.). I believe there will still be significant value for designers outside of the US, but please contact me if you have any specific questions!

How long will I have access to the content? +

You'll have lifetime access to your course content as long as the course is active.

Is this course only for beginners? +

Honestly, this course is aimed at beginners. If you are an intermediate/advanced designer, feel free to contact me if you have questions. I have resources available for all levels, but this course is designed for beginners.

From Start to Suite vs Stationery School?? +

From Start to Suite is a foundational course that will take you through modules in a cohesive manner that builds on itself as it goes. You’ll start with business topics and move through design and production from beginning to end. It’s designed with true beginners in mind. I like to think of Stationery School as “continuing education” for stationers. It includes shorter standalone lessons on lots of topics, and you can “choose your own adventure”. Most lessons assume a certain level of knowledge about the industry. In my (totally unbiased) opinion, From Start to Suite is perfect for true beginners, and then Stationery School is a good way to keep learning after you’ve taken From Start to Suite! Or a good place to dive in if you’re already familiar with the workings of a stationery business. I’m always happy to answer questions about the options and help guide you to what is best for your situation!

FAQs

$160 x4

Payment Plan

Pay in Full

$597

Buy From Start to Suite

Save
$43

I came from a Fortune 10 company (working with multi-million-dollar businesses on the regular) and now run a six-figure invitation design and education firm. I've educated tens of thousands of creative entrepreneurs worldwide on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a creative business can be!

Hey, Hi, Hello!

I’m Laney, stationery designer and educator of Design by Laney where we help people start successful stationery businesses.

Ready to take the next step for your business?

No matter what stage of business you’re in, I’m here to help you reach the next level. If you're brand new to the space, and wanting to feel it out a bit more first, check out our 7 Day Invitation Design Crash Course! A bit more advanced than this beginner's From Start to Suite course? Join our Stationery School membership for continuing education with lessons released monthly! Or maybe you're somewhere in between - your biz is established but you struggle with knowing how to price your work effectively... check out Power in Pricing!

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