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FROM START TO SUITE

Then you're in the right place. Learn how to start a wedding invitation business from the ground up!

Starting an invitation business, but have no idea where to begin?

watch the trailer

to take my business From Start to Suite

What You'll Learn

What You'll Get

  • the tools to think about and grow your business like a true CEO, not just a hobby artist
  • knowledge from years of experience and hundreds of invitation suites created
  • confidence to share your work with the world, book high-value clients, and direct them through the invitation process with ease
  • direct tutorials on how to design, print, and produce wedding invitation suites
  • an inside look into my custom stationery process, and tools to create your own
  • freedom to make your business work for you, not the other way around
  • deep dive into Laney's REAL back end numbers and tools

Your business can feel fun, easy, and profitable, all at the same time. I'll show you how.

$597

From Start to Suite

All the secrets, tricks, and tips I've learned over the years that will save you time, money, energy and especially heartache during design, client management, and production.

Your business can feel fun, easy, and profitable, all at the same time.
I'll show you how.

What people are saying. . .

“The course is absolutely jam packed with information. I have purchased A LOT of courses, and this is by far the most informative course I have ever taken. There is a plethora of information. Almost too much (don't take any out though). Most of the courses I've paid for are an absolute waste of money. The other stationery course I purchased (for nearly 4 times the price) had little to no actionable items, vague information and very little value...It still kills me that I paid so much money when the whole course wasn't worth what one module of your course is worth.”

You deserve to get your dream job off the ground!

1. The Business of Invitations +

Work ON your business before you start to work IN your business. Learn about the world of invitation design, pricing and marketing techniques, and how to officially start the business and make sure it's "Legit"

2. The Client Process +

Walk through the entire process with me and learn to create your own. We'll talk about dealing with tough clients, streamlining your client and project management, scheduling, and so much more!

3. Getting Started with Design +

Learn about designing invitations with Adobe Photoshop, Illustrator, and InDesign. We'll start with basic graphic design lessons, learn about fonts and digitizing your sketches, calligraphy and watercolor as well.

4. The Invitation Suite +

This section teaches pieces of the suite, etiquette rules, how to gather information, invitation layouts, and finding design elements. Then, design an entire suite from start to finish with me (Invitation, Reply Card, Details Card, Envelopes)

8 Modules

10+ Hours of Content

1. The Business of Invitations +

Work ON your business before you start to work IN your business. Learn about the world of invitation design, pricing and marketing techniques, and how to officially start the business and make sure it's "Legit"

2. The Client Process +

Walk through the entire process with me and learn to create your own. We'll talk about dealing with tough clients, streamlining your client and project management, scheduling, and so much more!

3. Getting Started with Design +

Learn about designing invitations with Adobe Photoshop, Illustrator, and InDesign. We'll start with basic graphic design lessons, learn about fonts and digitizing your sketches, calligraphy and watercolor as well.

4. The Invitation Suite +

This section teaches pieces of the suite, etiquette rules, how to gather information, invitation layouts, and finding design elements. Then, design an entire suite from start to finish with me (Invitation, Reply Card, Details Card, Envelopes)

5. Printing Invitations +

Learn about your ideal print vendor toolkit, considerations for printing in-house, popular invitation print methods, and then order some prints with me directly!

6. Invitation Production +

It's time to put everything together! We will go through the process of assembly, postage and mailing invitations as well as packaging and shipping.

7. Marketing +

This module focuses on getting clients through wedding planners, Etsy, TikTok and more!

8. Pricing +

We'll chat through what to think about when pricing your work on everything from custom invites to digital files and wedding day stationery!

5. Printing Invitations +

Learn about your ideal print vendor toolkit, considerations for printing in-house, popular invitation print methods, and then order some prints with me directly!

6. Invitation Production +

It's time to put everything together! We will go through the process of assembly, postage and mailing invitations as well as packaging and shipping.

7. Marketing +

This module focuses on getting clients through wedding planners, Etsy, TikTok and more!

8. Pricing +

We'll chat through what to think about when pricing your work on everything from custom invites to digital files and wedding day stationery!

All modules are recorded, and you have unlimited replays and lifetime access to all content. Downloads, templates, and bonuses will be linked below relevant videos as well as in a ZIP file under the first intro video.

Envelope Printing
Invitation Layout + Composition

Templates

Production Sheet
Pricing Sheet Template
Client Questionnaire Templates
Process Flow Diagram
Easy Beginner Marketing Plan
Invitation Timeline
10 Steps to a Successful Consult

Starting a Business Checklist
Print and Paper Supplier List
Postage Calculator
Branding + Client Worksheet

Courses

Freebies

Includes these Bonuses. . .

$597

From Start to Suite

From Start to Suite was the best investment I could have made for my business. It's worth every single penny and five times more. I have purchased a lot of courses over the past several years and I've mostly been disappointed at the end of them. Not so with From Start to Suite - I was blown away by the amount of content and value that is included. It became obvious to me very quickly that if I was going it alone it would have taken me years to learn what was provided in this course. It's not only given me the confidence to start, but it's also saved me countless dollars in mistakes I would have surely made. I am so grateful that I found this course and think I would have given up by now if I hadn't. I have the utmost respect for Laney and the heart, soul and value that is packed into From Start To Suite.

Frequently Asked Qs

Is there a payment plan? +

Yes! You can split your payments into monthly payments using a Payment Plan link on the checkout page.

When does the content release? +

Module 1 content is available immediately. You will receive one new module every week on Monday for 6 weeks.

What if I'm not in the US? +

There will be sections of content that apply solely to the US (setting up a business, postage, most vendors, etc.). I believe there will still be significant value for designers outside of the US, but please contact me if you have any specific questions!

How long is the content available? +

You'll have lifetime access to your course content as long as the course is active.

Is this course only for Beginners? +

Honestly, this course is aimed at beginners. If you are an intermediate/advanced designer, feel free to contact me if you have questions. I have resources available for all levels, but this course is designed for beginners.

FS2S vs Stationery School? +

From Start to Suite is a foundational course that will take you through modules in a cohesive manner that builds on itself as it goes. You’ll start with business topics and move through design and production from beginning to end. It’s designed with true beginners in mind.

I like to think of Stationery School as “continuing education” for stationers. It includes shorter standalone lessons on lots of topics, and you can “choose your own adventure”. Most lessons assume a certain level of knowledge about the industry.

In my (totally unbiased) opinion, From Start to Suite is perfect for true beginners, and then Stationery School is a good way to keep learning after you’ve taken From Start to Suite! Or a good place to dive in if you’re already familiar with the workings of a stationery business.

I’m always happy to answer questions about the options and help guide you to what is best for your situation!

How long is the content available? +

You'll have lifetime access to your course content as long as the course is active.

Is this course only for Beginners? +

Honestly, this course is aimed at beginners. If you are an intermediate/advanced designer, feel free to contact me if you have questions. I have resources available for all levels, but this course is designed for beginners.

From Start to Suite vs Stationery School? +

From Start to Suite is a foundational course that will take you through modules in a cohesive manner that builds on itself as it goes. You’ll start with business topics and move through design and production from beginning to end. It’s designed with true beginners in mind.

I like to think of Stationery School as “continuing education” for stationers. It includes shorter standalone lessons on lots of topics, and you can “choose your own adventure”. Most lessons assume a certain level of knowledge about the industry.

In my (totally unbiased) opinion, From Start to Suite is perfect for true beginners, and then Stationery School is a good way to keep learning after you’ve taken From Start to Suite! Or a good place to dive in if you’re already familiar with the workings of a stationery business.

I’m always happy to answer questions about the options and help guide you to what is best for your situation!

Is there a payment plan? +

Yes! You can split your payments into monthly payments using a Payment Plan link on the checkout page.

When does the content release? +

Module 1 content is available immediately. You will receive one new module every week on Monday for 6 weeks.

What if I'm not in the US? +

There will be sections of content that apply solely to the US (setting up a business, postage, most vendors, etc.). I believe there will still be significant value for designers outside of the US, but please contact me if you have any specific questions!

I came from a Fortune 10 company (working with multi-million-dollar businesses on the regular) and now run a six-figure invitation design and education firm. I've educated tens of thousands of creative entrepreneurs worldwide on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a creative business can be!

Hey, Hi, Hello!

I’m Laney, stationery designer and educator of Design by Laney where we help people start successful stationery businesses.

Ready to take the next step for your business?

No matter what stage of business you’re in, I’m here to help you reach the next level. If you're brand new to the space, and wanting to feel it out a bit more, check out our 7 Day Invitation Design Crash Course! Ready to start your new stationery business but don't know how or where to start - our signature beginner's course From Start to Suite is perfect for you! Advanced? Join our Stationery School membership for continuing education with lessons released monthly! Or maybe you're somewhere in between - your biz is established but you struggle with knowing how to price your work effectively... check out Power in Pricing!

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