Hi, hey, hello!

Hey, Hi, Hello!

My goal here is to bring your story to life - whether that’s through pretty paper products, or in helping you build a hugely successful creative business. 

I’m Southern at heart, can never get enough cheese, and love all things yellow (cheese is yellow, right?!).

My GrandBetty introduced me to sewing, knitting, and all sorts of creative hobbies before I was six, and I’ve been playing and learning ever since. Thanks to that oh-so-friendly “starving artist” trope, however, I never considered art as a profession until much later.

After several years with a Fortune 10 corporation, helping multi-million dollar companies grow, I realized that anyone could create a successful business. It just takes knowing how and believing that it's possible.

I am here to show you it's not only possible, but totally achievable for you too. And most of all - I'm here to help you get there.   

After helping thousands of creatives learn to take their businesses seriously and live a life that makes sense for them, I can't wait to help you get there too! 

Laney Ruddell Laney, Owner & Creator
Owner & Creator

The Design by Laney Team

HOW DID THIS PAIRING HAPPEN? +

Laney and Bethany had been instagram "friends" for years prior to Bethany actually coming to work at Design by Laney! And Laney actually met Bethany's (now) husband first years ago when she dropped in to a gym in Asheville, NC where Andy was coaching! Both Laney and Bethany were running successful businesses but both ready for a little more and Bethany had jokingly asked Laney (on multiple occasions) when she was going to hire her. Well, the time was finally here!

WHO DOES WHAT AROUND THERE? +

While we both do a little bit of everything, mostly Laney is the creative brains behind all of the content you see! Bethany just turns all of that into functioning user-facing goodness! Custom design and artwork is done by Laney, and Bethany handles most of the backend stuff... like this website!

FIVE FUN FACTS? ABSOLUTELY! +
  • ✧ Laney is a new(ish) mom to a precious baby girl, Daisy - yes, we have a font in her namesake!
  • ✧ Bethany has a reading goal of 75 books this year - she's probably in the sun reading right now...
  • ✧ Laney once got bit by a snake while working. Yup, no lies here.
  • ✧ Bethany also owns her own business, Joy Unscripted, that specializes in local wedding venue chalk art!
  • ✧ Laney and Bethany have only been in the same place on one occasion! Fixing that this year though :)

Laney Ruddell

Bethany Riegel

Bethany Riegel Bethany, Everything Else
Everything Else

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Yellow (duh!)

Favorite Color

Sour Patch Kids

Favorite Snack

Denver, CO

Based In

Broadway Musicals

Guilty Pleasure

Bodie & Lucky

Studio Pups

Water!

Always Drinking

Strength Training

Grey's Anatomy

Workout of Choice

Favorite Binge

Italy

Fave Travel Spot

Running

Four

I'm Not Great At

Enneagram Type

Asheville, NC

Boooookkksss

Purple? Black?

Nine

Australia

Hydrating

MADabolic

Sunshine

Maddie & Abner

Coffee

Uncrustables

Tiny Tidbits

Laney

Bethany

Ready to take the next step for your business?

No matter what stage of business you’re in, I’m here to help you reach the next level. If you're brand new to the space, and wanting to feel it out a bit more, check out our 7 Day Invitation Design Crash Course! Ready to start your new stationery business but don't know how or where to start - our signature beginner's course From Start to Suite is perfect for you! Advanced? Join our Stationery School membership for continuing education with lessons released monthly! Or maybe you're somewhere in between - your biz is established but you struggle with knowing how to price your work effectively... check out Power in Pricing!