...create seamless invoices and proposals in no time?
...package your offerings in a way that makes sense to your clients AND maximizes your profits?
...price for profits that will support your growth as a business?
...answer pricing objections and questions with no problem?
...explain your value before even talking to a client on the phone?
...predict your profits and margins for a project before you ever start?
...know exactly how much you deserve to make for your wedding invitations?
...find confidence, clarity, and structure in pricing that makes clients love to pay you?
I used to want all of these things too and this is exactly why I created Power in Pricing!
Instead of lowering my invoices because I didn't think a client would pay "that much" for my work, I now expect clients to earn discounts from me if they want to spend less.
Instead of feeling in my heart that I didn't deserve what I knew in my brain I needed to charge, I now don't let my heart do the pricing (it's not very good at math!).
Instead of providing pricing with no real reason behind it, because I felt pressured to respond immediately or fit into a client's budget, I now know exactly WHY every pricing decision is made.
Instead of not being able to sleep after sending a proposal to a potential client, I now feel powerful when I send over a new quote.
Instead of checking my competitors' pricing constantly to make sure I was "on par", I now stay in my lane and don't pay attention to my competitors' pricing at all.
And instead of being afraid of losing every job to the cheapest option available - Etsy, Minted, the other local stationers, someone I followed on Instagram, just anyone, I now know how to communicate why I'm better than Etsy - without even saying a word.
I'm Laney from Design by Laney and I'll be your instructor for Power in Pricing. I came from a Fortune 10 company - working with multi-million-dollar businesses on the regular - to running a six-figure design and education firm. I've educated thousands of creative entrepreneurs on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a business in the arts can be!
Over 4 hours of video content from expert designer Laney Schenk of Design by Laney
Into Laney's REAL back-end numbers, common vendors, and calculations that drive pricing
Workbook exercises to adapt strategies into your own business!
"I confidently doubled my fees after this course and have yet to have someone turn me down due to pricing!"
The 45 videos and over 4 hours of content are recorded, and you have unlimited replays and lifetime access to all content
All updates made to Power in Pricing in the future will be included too!
The DIY Workbook to follow along is included in the Intro section of the course - download it for links and print it out to fill out portions of the work as you watch!
Check your email upon enrolling for login instructions!
This is the "why" behind your pricing strategies! This section includes topics like hourly rates, margins, general pricing strategies, and types of invitations
Teaches you how to accept payment, what policies to have in place, and how to physically quote your clients' projects
In this section, you'll get a deep dive into the real numbers that drive our business while we price together: a simple job, a Save the Date project, upgrades with assembly, printing at home, printing through multiple vendors, and finish it off with a complex job calculation!
This section teaches you how to communicate your value, handle objections like a pro, and remove the emotions from your pricing calculations!
Growth includes semi-custom invitations, raising your prices, overhead, and outsourcing!
"I found myself taking pages pages of notes, rewatching sections, and making immediate changes to my business to maximize efficiency (and therefore, money!). Laney gets that time is valuable, and I appreciated how much information is packed into each segment. She doesn't tell you *what* to think, but *how* to think about your stationery business. She teaches you to figure out what works for you, and she manages to teach this in a way that is not vague, but immediately actionable. Business changing, for sure!"
"The Motivation Monday emails really hit the spot. It's like she's reading my mind and knows exactly what I need to be hearing. Mindset is half the battle! The Walkthrough Wednesday emails truly cover topics I wouldn't expect to get in email format. I pulled valuable information from each one I got...I identify as a intermediate stationery designer as I just started designing invitations this year but an advanced business owner. I love that the upcoming topics will cover a wide range of information, and I believe there are always nuggets of information within any course regardless of what stage of business you are in."
Wildwood Calligraphy and Post
Set prices, streamline your offerings, and create invoices that make sense.
Know your profit margins on every order - before you spend any money.
Stand by your pricing without batting an eye.
Walk your clients through your proposals with ease and grace.
Set packages that will maximize your profits.
Upsell your clients in the right way, that doesn’t feel sleazy and serves them best.
Price in a way that makes your clients love paying you.
I want you to take the emotions out of pricing, and learn to confidently, intelligently, and unemotionally price your work the way you need to price to feel valued, successful, and free as a business owner.
No. Power in Pricing is focused on stationery pricing only. I'd recommend a specific calligraphy or licensing course if you have questions on either of those topics!
Yes! You can split your payments into monthly payments using a Payment Plan link on the checkout page.
Module 1 content is available immediately. You will receive one new module every week on Monday for 6 weeks.
There will be sections of content that apply solely to the US (setting up a business, postage, most vendors, etc.). I believe there will still be significant value for designers outside of the US, but please contact me if you have any specific questions!
You'll have lifetime access to your course content as long as the course is active.