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Power in Pricing
Tired of feeling powerless when pricing your wedding invitation designs?
take back the power in your business
This is for you!
Is This You?
- You want to create seamless invoices and proposals easily and quickly.
- You want to package your offerings in a way that makes sense to your clients AND maximizes your profits.
- You want to find confidence, clarity, and structure in pricing that makes clients love to pay you.
It’s time to stop listening to that little voice in your head telling you “they’ll never pay that much” and obsessing over what your competitors are charging.
I'm Ready!
Easy to Follow
Power in Pricing includes clear, actionable steps to setting prices, streamlining your offerings and creating invoices that make sense. With a full course workbook and follow-along exercises, we've made sure that the content is easily digest-able and gives you everything you need to price in a way that makes your clients love paying you!
Immediate Access
While we used to trickle the course out one week at a time, we know that everyone has different time constraints and availability when it comes to how you can learn. Now you'll get immediate access to all 46 videos within the 5 modules and can watch them whenever you please. Psst. We'd still recommend going in order though.
Course Benefits
Confidence Building
The whole course is built around giving you the confidence to succeed in your OWN business - from setting packages that maximize your profits to upselling your clients in the right way!! Oh, and you'll get all future updates and additions we may make to the course, major win!
How the Power in Pricing Course Works
Buy & Login
You'll receive email info!
Price Confidently
Uplevel your pricing strategy!
Workbook
Full follow-along PDF.
Watch Course
46 Video Lessons in 5 Modules.
All modules are recorded, and you have unlimited replays and lifetime access to all content. Downloads, templates, and bonuses will be linked below relevant videos as well as in the downloads/bonuses section.
Module 1
General Pricing Strategies
Hourly Rates
Tracking Your Time
Types of Invitations
Competitive Pricing
The Design Fee
Structuring Packages
Margins
Module 2
Invoicing
Consult Questions
Accepting Payments
Payment Policies
Deposits + Retainers
Client Proposals
Scope Changes
Wholesale Discounts
Unexpected Expenses
Too Many Options?
Module 3
Let's Price a Simple Job
Let's Price Shipping
Let's Price Save the Dates
Price Upgrade - Wax Seals
Price Upgrade - Gold Foil
Pricing Postage
Pricing for Printing "In House"
Pricing Outside of Offerings
Pricing Day-of Stationery
Pricing a More Complex Job
Faster + Easier Proposals
Pricing Theory
Pricing Logistics
Pricing Projects with Me
Module 4
Removing Emotions
Communicating Your Value
Where to Share Pricing
Handling Objections
Red Flags
Discounts
Small + Large Orders
Rush Fees
Charging for Reprints
Module 5
Semi-Custom + Pre-Designed
Calculating Overhead
Work "Already Done"
Raising Prices
Outsourcing
Sales Tax - Brief Intro
Income Taxes - Brief Intro
Further Resources
Talking About Money
Pricing for Growth
Buy Now!
What You'll Learn . . .
"I confidently doubled my fees after this course and have yet to have someone turn me down due to pricing!"
What You'll Learn
What You'll Get
- the "why" behind pricing strategies including topics like hourly rates, margins and pricing for different types of invitations
- pricing logistics like what policies to have in place and how to physically quote projects
- how to confidently talk about money and handle objections
- over 4 hours of stationery pricing content with a first-hand look into ALL of my numbers
- a foolproof structure to use for pricing your stationery
- the confidence to communicate your value openly and professionally
- a workbook to follow along and complete exercises as we go
Your business can feel fun, easy, and profitable, all at the same time. I'll show you how.
$397
Power in Pricing
I want you to take the emotions out of pricing, and learn to confidently, intelligently, and unemotionally price your work the way you need to price to feel valued, successful, and free as a business owner.
Your business can feel fun, easy, and profitable, all at the same time.
I'll show you how.
Laney doesn't tell you *what* to think, but *how* to think about your stationery business. She teaches you to figure out what works for you, and she manages to teach this in a way that is not vague, but immediately actionable. Business changing, for sure!"
FAQs
Why I created the Power in Pricing Course. . .
Instead of lowering my invoices because I didn't think a client would pay "that much" for my work, I now expect clients to earn discounts from me if they want to spend less.
Instead of feeling in my heart that I didn't deserve what I knew in my brain I needed to charge, I now don't let my heart do the pricing (it's not very good at math!).
Instead of providing pricing with no real reason behind it, because I felt pressured to respond immediately or fit into a client's budget, I now know exactly WHY every pricing decision is made.
Instead of not being able to sleep after sending a proposal to a potential client, I now feel powerful when I send over a new quote.
Instead of checking my competitors' pricing constantly to make sure I was "on par", I now stay in my lane and don't pay attention to my competitors' pricing at all.
And instead of being afraid of losing every job to the cheapest option available - Etsy, Minted, the other local stationers, someone I followed on Instagram, just anyone, I now know how to communicate why I'm better than Etsy - without even saying a word.
One-of-a-Kind Wedding Invitation Pricing Course
And, now, I get more jobs and make more money than I ever imagined possible.
And you can too!
I came from a Fortune 10 company (working with multi-million-dollar businesses on the regular) and now run a six-figure invitation design and education firm. I've educated tens of thousands of creative entrepreneurs worldwide on how to run successful businesses in many fields, with a focus on wedding industry creatives. My goal is to overturn the "starving artist" trope and show everyone who's ever asked "But what do you do *for money*?" just how successful a creative business can be!
Hey, Hi, Hello!
I’m Laney, stationery designer and educator of Design by Laney where we help people start successful stationery businesses.
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