The Business of Stationery Design
New course taught by Design by Laney for Kestrel of Learn Calligraphy!
Whether you're a budding designer looking to specialize in stationery or a seasoned creative seeking to expand your client offerings, this course is perfect for anyone passionate about the art of stationery design.
Register Now!
New course taught by Laney of Design by Laney for Kestrel Montes of Learn Calligraphy!
Is This You?
- you want to start or grow a stationery design business
- you need to learn or brush up on some design principles
- you aren't sure how to best communicate with new clients
- you need to build confidence in pricing and presenting your work
Master both the creative and technical sides of offering stationery design services with over 25 video lessons!
I'm Ready!
Hands on Experience
To put theory into practice, follow along with me while I design a full project using mock client inspiration. Familiarizing ourself with the skills referenced in the videos will be so helpful for improving design efficiency and confidence!
Immediate Access
You get immediate access to the FULL course - which means you can learn on your own time, at your own pace! You can stop and start, restart, and rewatch lessons as many times as you want during the one year access to the program!
Course Benefits
Confidence Building
The whole course is built around giving you the confidence to succeed in your OWN business. From developing essential client communication skills to easily translating their vision into new designs, you'll feel better about your overall process. Plus, know you're pricing your work accordingly with our strategies and cost calculators!
How the Course Works
Buy Class
Name & email required!
Check Email
Create login or sign-in!
Learn Skills
Watch and read materials!
Use Files
Download provided PDFs!
All modules are recorded, and you have unlimited replays and access to all content for one full year. Downloads, templates, and bonuses will be linked below relevant videos .
Module 1
Elements & Etiquette
Invitation Wording
Adornment Options
Postage & Mailing
Understanding Print Methods
Module 2
All About Papers
Common Paper Sizes
Other Common Surfaces
Module 3
Digitizing Basics
Raster vs Vector
Color Spaces
Sourcing Graphics and Usage
Editing Graphics
Stationery Basics
Paper/Substrates
Understanding Graphics
Module 4
Using Client Inspiration
Typography Procurement
Invitation Layouts
Design Compositions
Color Choices
Module 5
Creating Design Layouts
Professional Client Mockups
Final Print-ready Files
Module 6
In-House vs Outsourcing
Purchasing Materials
Assembly Strategies
Graphic Design
Using Adobe Illustrator
Production
Module 7
Timing Workflow
Contracts: Essential Elements
Pricing & Invoicing
Communication & Boundaries
Clients
BONUSES
20+ Page PDF Guide
Ideal Client Worksheet
Address Template
Production Guide
Downloads
Register Now!
What You'll Learn . . .
Whether you're a budding designer looking to specialize in stationery or a seasoned creative seeking to expand your client offerings, this course is perfect for anyone passionate about the art of stationery design.
What You'll Learn
What You'll Get
- basic design principles that will make you a pro when it comes to stationery design
- skills in the industry-standard software Adobe Illustrator
- how to interpret client inspiration and design requests to create stationery that feels like them
- paper types and the various printing and production methods that are best for the designs you create
- 25 tutorials on how to design, print, and produce wedding invitation suites
- expert guidance from a professional with years of experience in the stationery design industry
- freedom to make your business work for you, not the other way around
Your business can feel fun, easy, and profitable, all at the same time. I'll show you how.
$375
Stationery Design
In our digital age, the value of beautifully crafted stationery has only grown, making this art form a valuable asset for serving individual clients' needs.
Your business can feel fun, easy, and profitable, all at the same time.
I'll show you how.
Stationery isn't just about pens and paper; it's a canvas for self-expression, a reflection of personality, and a tool for communication.
FAQs
You're good at what you do - I'm good at all the running the business parts. Together we make an awesome team.
With 15 years of business experience under my belt, and over a decade in invitations, I have taught tens of thousands of creatives how to turn their passion into a profitable, sustainable career.
My goal is to overturn the "starving artist" trope and show everyone who's ever asked about your "little craft business" just how successful a creative business can be!
Hey, Hi, Hello!
I'm Laney
xoxo
you might have seen us. . .
