It’s time to talk about an area that confuses a lot of people – Instagram Stories. Most people I talk to aren’t exactly sure what to do with Stories. They seem like a place to document random moments of your day at will, and no one really has a “strategy” for them – including me, sometimes. I often hear that people are shy or don’t feel comfortable talking on stories or simply don’t know what to talk about. Today, I’ll help you with one of those things – not knowing what to talk about.
As far as feeling comfortable? The #ToughLove on that one is that practice is the only cure, and you just gotta DO IT to feel more comfortable. Hopefully it’ll feel less scary when I remind you that you have 100% control over what gets sent out there – if you don’t like how your video turned out? Just delete it and try again! Plus, there are a lot of ways to interact, from still photos of your work all the way up to those *scary* talking head videos, so start where it’s most comfortable for you.
Now, what should you say? If you’re stumped on Instagram Stories, let me make that a little easier, with our handy list of 11 Instagram Stories Topics for When You’re Stumped ! This list is geared toward creatives, as all of our Business Resources are, including the Instagram Guide for Creatives, that delves into how we grew our Instagram Community to a point where over 65% of our income each year comes from Instagram alone!
Wow that sounds super simple, but it’s really as easy as that. People love to see how businesses (and celebrities, and really just anyone) are spending their time. Share your to-do list, share your current project load, show photos of what you’re working on today, or heck, even if you’re just walking your dog – people love to see all of it!
Tell this in such a way that clients can really picture themselves in the story, working with you on *their* project!
Again, seems simple, but people forget, or don’t know. I very often get asked “do you do things like…?” because it’s not as obvious to everyone as it is to you!
Did these get your creative juices flowing? Tag us @designbylaney so we can share your new content! As a bonus – liven up your stories with these 5 Hacks for Instagram Stories (including RAINBOW TEXT OMG).
And make sure you grab the Instagram Guide for Creatives for all the strategies to make your Instagram a stress-free Algorithm-beating machine.
Wedding invitations to tell your story, and business education to help you write your own.